Sorry for the blurry picture, im still figuring this camera out. Basically i was tired of having bass and such hit my stick bobber so i made a bobber/lure to hook them. it came to me after having 4 bass inhale my red bobber as i was cranking in a panfish. it has weight in the nose so it sits staight up and down, but with the diving lip, when i reel it dives and gives the jig some action. currently ive caught quite a few fish on it too!