The "J-shad"

This design is based off one of my oldest successful crankbait designs, with a few tweaks... i thinned it down to 1/2" (from 5/8"), shortened the body length to 2 1/2" vs 2 3/4", elongated the belly to more closely match a shad profile, and changed the lip thickness to 1/16" vs the 1/8" which was all i had at the time i built the original...... the main design aspect i kept was the tail of the body being slightly higher (1/8") than the nose, this kinda makes the whole bait "lean" into the lip angle, and pushes the curvature of the back further to the rear..... the original dove up to 8' deep and had a desirable mix of "x" and "y" rotation, but was lacking in vibration and "thump".... This model is slimmer (less body mass) but also shorter (less diving surface) so id expect it to dive to a similar depth, and in pool tests it has plenty of the "thump" lacking from the original.......... this seems to be a solid design, meaning that every prototype i built (4 total) ran true with the same lip/tow point formula... lip 1/2 the length of the body, tow point 1/4" out from the nose... this allowed me to fine tune for the action i wanted instead of just trying to get the thing to swim............ finish is foil under pearl silver belly and black/gold pearl back with yellow "vein"