Lure is 7 1/2 inches long and weighs 4.2 oz. It has a nice slow horizontal sink. Nice side to side action with short rod jerks. Black head and back. Aqua Cool pearl scales on sides and white belly. Has red and white 3d eyes. Lure already has some teeth marks in it from a pike and my first musky. Probably should have taken a pic before I fished it but I was too excited to try it out.