Hopping, dragging, stroking, deadsticking, swimming - you name it and there's guys doing it with a jig. Basically, any retrieve you use with a worm or other plastic can be used on a jig, so there's no wrong way to fish it - except the one the bass won't bite today. I fish 3/4 oz football jigs in deep water 15-35 ft. Usually with a skirt and a Netbait Paca Chunk Jr or a Zoom Superchunk Jr. I use short hops and pauses to keep in contact with the bottom before trying other retrieves. For shallow wood cover, lighter jigs with more streamlined shapes do better and don't get hung up as much. Flip it in there, let it drop through the cover to the bottom, then hop it once or twice before retrieving it and making a new pitch. When bass are hunkered down in heavy cover, nothing gets to them and gets their attention faster than a jig.