I did not watch the video, but Mr. Hannon was known as a pretty smart feller. The terms attraction and trigger are not new for sure and I do believe that they have a great deal of merit.
Larry Dahlberg was known to use the terms frequently on his show "Hunt for Big Fish", and his presence in the Salt Water Hall of Fame, and the Freshwater Hall of fame lend him credence.
Still, opinion is opinion and until we can hold a conversation with fish, we will never know.
Hillbilly has explained the various attractions and triggers pretty much like I view them. Anecdotal observations on may part are crankbaiting than just bumping cover or bottom and as soon as it clears the obstruction fish hit it, far more often than the straight retrieve. I hate trolling, but have been known to do it. The numbers of times I have had a line in the water and pulled it forward with my rod than let it drift back just to have it hammered are countless. I can't even count the number of times I see fish follow a presentation that won't hit, unless I do something a little different in the retrieve.....sometimes it works and sometimes it does not. On the next fish, if it worked, I repeat, if it did not, I try a different "trigger".
If I had to hang my hat on something, I would personally agree that attraction and trigger are different, and important. I also, believe, for the most part, a lure is designed to attract, the fisherman creates the trigger within the limits of the lure. Still, often attraction is all that is necessary. Sometimes attraction and trigger are the same thing.