Not to answer for Livelybaits, but that is how everyone rigs their baitfish imitation plastics around here for inshore fishing. I target speckled trout, redfish and a few flounder with the same setup as Lively has rigged. Only difference is that a lot of us here in Southeast Louisiana go with the unpainted jigheads. Maybe it has to do with water clarity or maybe with fishing pressure (or lack of), but painted heads arent a must here. However, it is extremely popular to dip the tail in chart. dipNglow dye. Go figure.