There are a bunch of great lure builders here on tackleundergroud. I consider myself a true lure builder. I turn or carve all my lures from cedar. I cut all my own lexan and in some cases metal lips. I paint all my lures myself. I guess alot of people have a different meaning of the word custom. I talked to a guy while fishing a while back, we got to talkin about lures and fishin' and he said he makes lures. So I asked that's awsome, he proceeded to show me some of his lures. I noticed right off that they was a production plastic bait. He said he paints them. His meaning of the word hand made was just painting a lure. Lure makers are a different breed, we've always got an idea for the next big bait and that's the one thing that keeps me making lures. It's the challenge of lure making that keeps me going!