I've made something more similar to the Castaic trouts, with hard floating plastic heads and soft plastic body/tails. Its pretty easy and the results aren't bad, although I made mine to model large Golden Shiners here in FL, downside is that Castaic Soft Baits has a patent on hard head/soft tailed lures so you wouldn't be able to sell it (which of course means you'd slay them on it!) I imagine it'd be fairly easy to make any combination of hard and soft parts...