Am pretty new at it to. I got in a few local baitshops, and there doing okay there. I have sold quite a few on ebay. It really depends on what kind of lures you make, as far as ebay is concern. I make square bill cranks, and there is some pretty stiff competition in that arena. I do better on ebay selling a lot of lures then one at a time. I have yet to launch a website and it still a little way down the road, but I know once I do, I well be giving a few lures to fishound, its free advertising for online buyers.