Hey Travis, thank you for the honest input. I certainly wouldn't be pursuing this full time if I was pushing a gimmick. I started pursuing the concept because I couldn't find a solution to a problem. River fishing for walleye with shad raps but unable to adapt to structure / depth changes quick enough by changing lures. Nothing on the market could do it, and after years of R&D and patents I know why. It was a nightmare to find the correct weight shift, ballast, bouncy, line tie points, etc... Lots of hotel swimming pool testing. Anyway, we have a rock solid product and I want to enhance the hell out of it. What's even more appealing is that the action changes in between depth settings as well, and it gives the angler a whole slew of actions to present. Granted, the depth variance is the largest in the industry, but it's not going to hit the bottom of a twenty foot hole. I'll post a few videos soon and you can judge for yourself. I appreciate the critique, and I'm definitely looking to get a few pros to test them out. They perform, and have a ton of thoughtful features aside from the variable depth aspect. Anyway, the website is a work in progress, and any additional input you have is appreciated. I'll be happy to put my money where my mouth is with this lure any day btw.