Lure Design, what is it

[whitaker201]

Always enjoy and learn from your posts VM. I do not post much but I have picked up a ton of valuable info from this forum. I wish I was able to contribute more but most of y'all have way more experience then me. I am always tinkering with new designs I want to create.

[JRammit]

Someome, a non fisherman,  once asked me how i come up with the ideas for all my lures... i didn't have a good answer to give him, because every lure has its own story... then later i realized that IS the answer 

When i go fishing im simultaneously designing lures in my head... im thinking to myself what would be the perfect bait/rig/presentation/thing for these exact circumstances/conditions and indeed sometimes the specific spot im fishing... ive even designed and made a lure tailored to one cast i wanted to make 

Thats the power we have as lure designers... we don't have to pace the fishing isle at Walmart making compromises, wishing they made this bait in a smaller size or that bait in a different color or this tail on that body or that lip on this profile or what have you

Lure design to me is filling a specific need without compromise... sometimes its a new idea, sometimes its a tweak on an old idea, sometimes its a triumphant success, sometimes its a spectacular failure.... either way its what makes me tick... ive transformed fishing from a sport into a puzzle

its human nature to always strive for incremental improvements in all aspects of life, and this hobby is no exception... it took me 2 years to completely fill my tackle box with homemade lures that all work, and in the process my building skills have improved to the point that im now pulling old lures out to be replaced with the new...... in my shop i have a "wall of shame" with all my failed designs and screw ups hanging proudly on display... my next project will be a "wall of fame" next to the former where ill retire all my successful lures that caught alot of fish but no longer meet my asthetic standards