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A good percentage????

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I received a phone call tonight from someone I know and he told me that he was talking to the sporting goods department manager at the local wal-mart and he is interested in putting my jigs and spinners on the shelves.

I told the person I know that if wal-mart put my stuff on the shelves I would give him 10% of however much they spend.

My question is "for you guys who sell your stuff what is a good percentage to offer for someone making the effort to get your stuff in a new store?"

Most of the other companies I deal with for my sponsorships pay me 10% so I thought that was the standard.

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First of all. Let me just say, from friends of mine that own major businesses, who are on the shelves at walmarts (not fishing stuff). Its not as simple as you think. Generally speaking you have to take your product to walmart corporate, pitch it, they have to like it, etc before it even gets off the ground.

Then, most companies actually have to lease the rack space from walmart. If you are making baits by hand, being in a walmart will be a losing proposition, money wise. You may spend 80 cents on a jig by the time its done. Walmart may only sell it for 3 bucks, offer you HALF of that (they like markup), so you are at 1.50. Possible shelf lease space cuts in that even more. So you are looking at a break even or worse possibility. Not to mention what your time is worth.

I wish you the best of luck, but walmart is the devil.

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I could be wrong about this but if i am please bear with me.

From what i understand about dealing with WalMart is you will first be required to visit their central purchasing department. There you will be asked to present your product with accompanying paperwork detailing your overall component, assembly and packaging cost to one of the WalMart purchasing agents.

WalMart will then begin to look at various ways to lower the overall cost of your product so they can introduce it into their stores at the lowest retail price possible. This may also mean WalMart having a list of third world production facilities owners where your product can be produced at 1/10 the cost as compared to being manufactured here in the USA.

In short you might be facing the decision to produce a cheaper bait as dictated by WalMarts production standards rather than your own.

Also you might be required to insure your bait(s) before WalMart considers putting it on the shelves. If some idiot eats a bag of tube baits and it plugs their guts the insurance would ideally protect WalMart concerning lawsuits.

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The point of the thread got lost. Forget wal-mart. After landing a deal with sportsman's warehouse and Gene Taylors locally I have no interest in Wal-mart especially after hearing from you guys......thanks very helpful.

But the main purpose of the thread was to find out what kind of percentage you give people who get your products into stores?

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