I have been using knock-off sticks the last two years and doing extremely well, but the actual Flick Shake worm is special, as is the price. You can hardly throw them without wincing as they get slung off the hook. I can't believe someone out there hasn't jumped on this and produced a less costly version. The fact that they are imported from Japan and the weak dollar compared to the yen doesn't help the price. The combo of the bait and head is the real deal and it is going to be around for a long time. I think it is going to be a lot like the senko and the super fluke. I have a friend who has caught 27 different species of fish all on the flick shake worm, which include many saltwater fish (redfish and flounder). He also had a trip to a public Lake X (I can't reveal the name or he'd kill me) where he caught 6 fish over 10 pounds and 5 over 9, over a two week period. This is a small public lake taht gets a lot of fishing pressure, not a Bill Dance pond. Let me add, that this guy is not a BS'r. They tried all kinds of other baits, but the Flike Shake 5.8 produced all the big ones. It's like magic.