Do you want an example of a company that blatantly copies every "good" lure on the market? Pick up a Bass Pro Shops catalog. Look at their XPS series of hard and soft baits. Every hard bait they have is a knock off of a successful lure. They have copied soft baits to make them look identical. Above all, NEVER show them a prototype bait. A friend did this, hoping they would help him market it. The said they didn't think it had a chance. But, in the next BPS catalog, there was the lure, under the BPS name