Mark,
Bass fishermen,as a whole are a stubborn-adamant bunch of guys.-90% are followers , 5 % think about changes and the final 5% are innovative and creative.. That said, there is a difference between smallmouth and largemouth bass fishermen. LMB anglers follow the pack and headlines while SMB anglers are always looking for something new.
I have to laugh out loud @ the individuals that must have or re-produce an exact copy of a well promoted bait. Location,seasonal patterns followed by profile/action,size and color of the bait are the requirements.
Many years ago-most thought the ocean was square but Columbus took a chance.
Al